Corporate Philosophy

Always be grateful to everyone,
our cheerful manner makes customers energetic.
our service with smiles makes customers shine.
our fulfilling work makes customers satisfied.

Guiding Principles

(1) Customers
  • Based on our philosophy “Customer First”, we develop and provide innovative, safe and high-quality service offering that meet various expectations from customers.
  • We must manage and protect TOWA Hospitality’s assets, intellectual property, company secrets (such as trade secrets etc.) and personal information, as well as respect the assets, intellectual property and confidential information of others.
  • We contribute to expansion of our business overseas by respecting the culture, customs and history of each country and region.
(2) Employees
  • We respect our employees and encourage personal growth for our employees under our belief that the success of our business is led by nurturing each individual's character and abilities, and realization of the corporate’s full potential.
  • We must recognize our essential roles in contributing to the success of Towa Real Estate and TOYOTA group and should make a commitment to comply with internal rules, as well as conduct our duties/work with integrity and in a socially acceptable manner. As valuable contributors, we should each also endeavor to fully utilize our capabilities and to put forth our best efforts in all matters in order to strengthen and build our business performance.
  • We strive to provide fair working conditions and to maintain a safe and healthy working environment for all our employees.
  • We conduct our sales activities in accordance with our sales policies.
  • Recognizing the responsibilities of TOYOTA group engaged in the automobile industry, we abide by traffic rules, and endeavor to be a role models by safe driving and actively promoting traffic safety.
(3) Business partners
  • We endeavor to build positive relationships with stakeholders through open and fair communication.We respect our suppliers, dealers, and other business partners, and work with them through long-term relationships to realize mutual growth based on mutual trust.
  • Whenever we seek a new business partner, we are open to any and all candidates, regardless of nationality or size, and evaluate them based on their overall strengths.
  • We engage in procurement activities with fairness and integrity, in accordance with our procurement policies and the law.
(4) Community
  • We dedicate ourselves for business partners to developing community and to enhancing the quality of life through active public relations activities for sustainable growth.
  • We built and maintain our compliance system to encourage each of us to comply with the law and respond to social demands.
  • Each one of us will maintain high moral standards and actively participate in the creation of a safe society.
  • We aim for growth that is in harmony with the environment by seeking to minimize the environmental impact of our business operations.
    We strive to develop, establish, and promote sales operations enabling the environment and economy to coexist harmoniously.
  • We maintain healthy and transparent relationships with political and administrative bodies and public officials.
(5) Shareholders
  • In order to respond to the expectations of shareholders and society, we endeavor to perform various measures to improve business management efficiency, achieve sustainable increases in profit and strengthen the foundation of its management and profit.